Branding Is The Key to Differentiation

Posted by bestbizpractices under Marketing
From http://bestbizpractices.org 5171 days ago

Unfortunately, many small business owners give little attention to one of the most critical elements of marketing their business, their products or themselves. This article is a primer on branding that every small business owner should know well and think about each working day!

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Comments

Written by ShawnHessinger
5171 days ago

Great post and followup about differentiation after the similar post about customer service. I'm often amazed when new entrepreneurs enter a market believing they can serve the same exact market as a competitor but "do it better." This almost never works and picking a niche all to yourself (even if it sometimes overlaps the products or services provided by others) is almost always more successful.

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