Brands are created by visionaries, but throttled slowly into decline and death by caretakers. This may state the obvious, but often in the day-to-day management of brands (especially in large corporations) it is easy to forget that someone one day created the brand. A deep and clear understanding of that person’s vision, and what they intended to create and build is important. All to often brands that fade forget this, and instead they start chasing and following others, versus carving out and owning the original vision
Brands Are Created By Visionaries, Destroyed By Caretakers. What Are You?
Posted by bembridge under MarketingFrom http://tweakyourbiz.com 4589 days ago
Made Hot by: Sun Tzu Business Guide on May 5, 2012 2:15 pm
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Comments
4584 days ago
It seems a common thread in all the brands that have been resuscitated is that they were built on a steadfast foundation, coming from vision, passion, drive and good economics.
As long as the flower has not withered completely, starved of water, it is possible to brig it back to life. And for brands I do believe this can be another life-time!
I am sure all eyes are on Apple over the next 5 years, watching and waiting - does CEO turn caretaker, or drive the well respected vision. (Interesting that Heather had similar sentiments below)
One thing is for sure - conformity and playing safe are not nutritional for growth (and more common than we like to admit as business owners)
4589 days ago
Anyway, the post got me thinking, so it's obviously a good one!
~Heather