BizSugar.com › Marketing › Building Brand Awareness: The Who, What, Where & How of Communicating Online

No matter if you use a blog as your sole business or a marketing tool for a larger entity, bloggers need to start thinking about their blogs as a brand.

If you had an ecommerce company, a marketing agency, or a restaurant, you’d probably want to know what people were saying about you and your business online.

And of course you’d want your brand name to be seen by as many relevant eyeballs as possible. How are you going to sell what you do best if no one knows who you are or what your business does?

The same goes for blogs.