Just like a home builds equity, your brand builds equity over time. The process begins with choices on color palette, logo and tagline, and is reinforced over time with careful planning, positioning and consistency.

Many years ago, I worked in marketing research. It was always interesting to see how many consumers could pick out a specific brand or product by its package design or color. Still others could make the connection simply from a font.

When you frame those results within the context of expert branding, the results are actually not all that surprising.

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Written by promodiva
4073 days ago

Wow - that was an interesting bit of trivia I wasn't aware of. Thank you so much for sharing that, Duncan! I will have to check that out. :-)



Written by businessavante
4073 days ago

The "Coke Bottle" shape is even bigger than Coca Cola. Early supersonic jets made use of a "coke bottle" fuselage to keep the plane from breaking apart in the trans-sonic speed range, and an old traditional shape for pocket knives is called a "coke bottle" jack, or a "coke bottle" whittler.

businessavante



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!