BizSugar.com › Marketing › Caitlyn Jenner Proves That Being Your Authentic Self is Priceless

What’s the value of authenticity? The recently revealed Caitlyn Jenner is about to learn … or maybe she already has, or already knew? The lesson she’s imparting to the world now has been repeated in the past. It’s one from which any small business can benefit — remain true to yourself, because being your authentic self can be priceless.