The only thing that can eclipse the sheer scale and magnitude of the Tiger Woods brand is what he has been able to achieve on the golf course. To be certain, none of these allegations can diminish the successes that he has realized on the links. However, advertisers and sponsors have taken his “superman-like” achievements on the golf course, applied that magic to the image of “Tiger, the man”, and bottled it up to sell in bulk.
Can the Tiger Woods Brand Recover?
Posted by
modernbusiness under Marketing
From http://modernbusinesslife.com 4926 days ago
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