Can you control your brand online?

Posted by CatarinasWorld under Marketing
From http://catarinasworld.com 4044 days ago
Made Hot by: NolanGreen on March 29, 2013 5:17 am

Today your brand is shared by customers making videos, starting Facebook groups and sending a multitude of tweets. So how do you get the brand you want online?

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Comments

Written by CatarinasWorld
4044 days ago

True Heather. But you are not completely in the hands of others. You can still position a brand by being honest, polite, respectful and treat others as you would like to be treated online. Having said that even if you do, if a person has a go at your product and manages to get an article published in, say, The New York Times, you will have a problem that needs to be sorted out:-)

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Written by HeatherStone
4044 days ago

Hi Catarina,

I don't think you can control a brand at all anymore, online or otherwise. In fact, if memory serves correctly, Guy Kawasaki lists being able to "position the product" as one of the lies marketers tell. Thanks for sharing the post and video with the BizSugar community.

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Written by CatarinasWorld
4044 days ago

Thank you BizRock.

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