A few years ago, the only go-to-market strategy for software providers was relying on field sales. This approach is still valid for many more complex software solutions that target the enterprise market.
But the majority of SaaS businesses are becoming product-led companies.
This means that the product itself becomes a) the key competitive advantage and b) the distribution channel for your go-to-market strategy.
Are you on the right track when it comes to creating such an alignment?
Go through our checklist to find out!
Can Your SaaS Thrive in the Product-Led Era? Take Our Quiz to Find Out
Posted by
swarmcontent under Marketing
From https://blog.userlane.com 1845 days ago
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