BizSugar.com › Marketing › Choosing Newsletter Software for Your Business

Email newsletters have become a standard marketing tool, and for good reason: compared to any sort of print marketing materials, an email newsletter is cheap to produce. Just how effective an email newsletter is can depend, but if you put together a newsletter that your readers (and clients) can look forward to, it can lead to significant sales. But without the right tools, it doesn’t matter how cheap or how effective your newsletters are. If you choose the wrong software, your newsletters will never even arrive.