Closed Loop Marketing: Making a Match Between Sales and Marketing

Closed Loop Marketing: Making a Match Between Sales and Marketing - http://www.managesmarter.com Avatar Posted by JohnH under Marketing
From http://www.managesmarter.com 4300 days ago
Made Hot by: on October 17, 2007 10:09 pm
When it comes to customers and sales leads, marketing and sales often have very different perspectives on what data is valuable. The solution is a concept called "closed loop marketing." In this system, data can easily be exchanged between sales and marketing, and customers can be tracked through the suspect-to-sale continuum. With the right technology in place there is a free flow of information that reveals who the customers are and how they like to be sold.





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Written by melanee
4261 days ago

Bad link!



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