College Football and Brand Development

College Football and Brand Development - http://spinsucks.com Avatar Posted by lkpetrolino under Marketing
From http://spinsucks.com 2680 days ago
Made Hot by: maestro68 on October 16, 2015 4:56 am
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands





Comments


Written by HeatherStone
2670 days ago

Hi Laura,

So true that a brand is so much more than a logo. Of all the elements, it seems to me as if culture is the most influential and hardest to change. Is this an argument for marketing to be truly involved in every aspect of a business's operation?



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!