Comparing Return on Investment (ROI) for paid traffic (PPC) vs. blog and organic traffic

Posted by dodge28 under Marketing
From http://www.siteprebuilder.com 4607 days ago
Made Hot by: Monsieur Eraser on April 16, 2012 3:48 am

How do you decide whether blogging or paying for traffic (PPC) brings a greater return on investment (ROI) for your business?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by eastvantage
4599 days ago

Very interesting post and would help me with my outsourcing website! Thanks! ;D

- 0 +

Written by nialldevitt
4600 days ago

This is a really in-dept and well thought out analysis, David. I'm going to bookmark to return to study the finer details later. Also, thanks for sharing here at Bizsugar

- 0 +

Written by dodge28
4600 days ago

Glad you enjoyed it Niall :) All the best...

- 0 +

Written by BizRock
4603 days ago

Great post about PPC investment versus blogs and organic traffic.

Thank you for sharing here at BizSugar!

- 0 +

Written by dodge28
4602 days ago

Thx BizRock...

Glad u enjoyed it. There was an interesting post on my blog about that article:

"David, excellent analysis. The problem I always run into though is quantifying exactly how much revenue a single visitor generates. While I can aggregate my total views and unique visitors across a time period and then simply divide revenue evenly, I'd really like to be able to drill down and attribute specific CPA conversions and CPC to a single user. Do you have any favorite tracking tools for this sort of thing (other than GA)? "

Think I'll have to follow up on it when I have a moment.

- 0 +