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As technology became a more important part of life, there was an imbalance in the amount of time spent with machines and other humans. People weren’t used to the lack of human contact that computers allowed and demanded.

In the past, playing games was a social activity with the neighbourhood kids or with the family around the Monopoly board. Now it could be a solo affair, facing off against an AI who’s always ready to play again.

While it was trendy at first for computer adverts to focus on graphics, pixels and graphical visualisations of ‘data’, over time focus shifted to the user, adding a human face to the machine to make computers more relatable.