BizSugar.com › Marketing › Consistency: The Key to Marketing Social Media Marketing & Innovation

When people talk about consistency in marketing, they tend to focus mostly on marketing materials. Are the visuals and messages cohesive? Do the look and feel read consistently across all materials, print or otherwise? Clearly, customers need to have a reliable experience of who you are in order recognize your brand, let alone build any kind of trust or loyalty. That said, truly effective marketing strategies go way beyond the surface.