BizSugar.com › Marketing › Content Marketing 101: Tell The Stories Of The Problems You Solve

Last Friday I attended a meeting with a client we have been working with for just over six months. This professional services business had grasped the importance of online and we have been helping them to build a content marketing strategy and more effective web presence.

So far, this project has gone very well with an overall increase of almost 300% achieved but as with any great business, the senior managers here are ambitious and not easily impressed with analytical data – they’re impatient to see how these increases convert into customers and more traditional business KPIs.