BizSugar.com › Marketing › Content Marketing Automation with Zapier to Drive Leads and Sales

Every working day, content marketing teams distribute content across countless different channels, keep track of responses and curate a stream of relevant videos, articles, infographics and slide decks over multiple social media accounts.
While tracking progress can be simplified by using a content promotion process, a lot of the tasks are repetitive and don’t require human input, like tracking scores on social bookmarking sites or sharing information with the rest of the team.
That’s where content marketing automation comes in.