Have you ever had a song stuck in your head that won’t go away? Wouldn’t it be great if you could get your marketing message to do that? It’s not really the whole song playing over and over; it’s usually just a few lines of the chorus on heavy rotation. Short pieces of content can be just as valuable – maybe even more powerful – than long pieces.





Comments


Written by sherisaid
3966 days ago

I think this article taps an essential truth. It's why movies always have taglines, and why products have slogans. Succinct works.



Written by globalcopywrite
3966 days ago

You're right, Sheri. So often we get into a churn about the right way to say something and just saying it can be the best way. I love how all these examples demonstrate how a small bit of content goes a long way.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!