Controversy - Packing A Powerful Marketing Punch

Controversy - Packing A Powerful Marketing Punch  - http://bloggertone.com Avatar Posted by bloggertone under Marketing
From http://bloggertone.com 3825 days ago
Made Hot by: sprint01 on December 7, 2011 7:18 pm
Yes it can cause hullabaloo and while 50% of the audience may despise your techniques, 50% may indeed love it. Don’t be nervous of stirring the pot if you feel you’re not going to cause major offence.





Comments


Written by Connor Keppel
3825 days ago

Interesting take Niall and I agree controversy is subjective. Nonetheless I wouldn't agree that it's lazy provided it is creative and provokes thought - not just controversial for the sake of it. Thanks for the comments



Written by nialldevitt
3826 days ago

I personally don't have much of an issue with brands using controversy, but that's probably because I don't see the examples you mention as that controversial. If I did, perhaps my opinion would be different so maybe it ultimately comes down to what we find controversial? However, I would say that there are so many ways to do really creative marketing, I wonder is 'controversial' just a lazy option?



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