Controversy - Packing A Powerful Marketing Punch | Small business news; tips; networking

Controversy - Packing A Powerful Marketing Punch - http://bloggertone.com

Posted by bloggertone under Marketing
From http://bloggertone.com 4518 days ago
Made Hot by: sprint01 on December 7, 2011 7:18 pm

Yes it can cause hullabaloo and while 50% of the audience may despise your techniques, 50% may indeed love it. Don’t be nervous of stirring the pot if you feel you’re not going to cause major offence.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by Connor Keppel
4518 days ago

Interesting take Niall and I agree controversy is subjective. Nonetheless I wouldn't agree that it's lazy provided it is creative and provokes thought - not just controversial for the sake of it. Thanks for the comments

- 0 +

Written by nialldevitt
4519 days ago

I personally don't have much of an issue with brands using controversy, but that's probably because I don't see the examples you mention as that controversial. If I did, perhaps my opinion would be different so maybe it ultimately comes down to what we find controversial? However, I would say that there are so many ways to do really creative marketing, I wonder is 'controversial' just a lazy option?

- 1 +