BizSugar.com › Marketing › Copywriting Tips: 5 promotional copywriting tips to improve the effectiveness of your marketing

Whether you’re writing a direct mail marketing piece, copy for your Web site, or a print advertisement, the familiar refrain in marketing is that it’s the message that matters. But more often than not, copywriting is a hit-or-miss proposition. To break through in a media-cluttered world, your strategic communications must be sharp and persuasive, not wordy, confusing, or misdirected. Here are four surefire ways to improve the effectiveness of your copywriting in print and online: