BizSugar.com › Marketing › Creating a Marketing Plan that Connects

The consumers of today want to be heard. Simply using one way mass media is not effective in today's digital society. Not only do consumers want to be heard, they want to have a meaningful relationship with brands and find fulfillment. They want a brand that actively listens to their needs and engages them in a two-way dialogue. In today's market consumers aren't looking for new products; they are looking for products with meaningful connections to their lives.