Creating a Shit Storm – The Next Marketing Wave? | Small business news; tips; networking

Posted by JackieP under Marketing
From http://jackiepurnell.com 4959 days ago
Made Hot by: bigmoneyweb on April 26, 2011 6:31 pm

Creating a Shit Storm or Polarizing your audience, are we looking at the next wave in marketing strategy. Creating controversy for the sake of it.

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Comments

Written by profit613
4959 days ago

Jackie,

I know of at least 3 people who have tried to leave comments on your blog. It doesn't work :(

R.R.

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Written by JackieP
4958 days ago

Ooops...it seems that my settings were a little screwy, now fixed and comments are appearing...Thanks for the heads up :)

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Written by ILForums
4959 days ago

JackieP,

I think you did an extremely nice job. I am very pleased that the video didn't end up going viral and very pleased as well that you tackled this subject. Your explanations are great. It's a shame that this type of editorial didn't come directly from the social media site that you allude to.

IsraelForum.com

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Written by JackieP
4958 days ago

I personally don't think this video would have ever gone viral...the intent behind it would have seen to that.

Thanks for contributing to the discussion, I think we can all learn some lessons from this debarcle.

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Written by ofirafromjobshuk
4959 days ago

Nice Jackie!!!

Ofira

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Written by JackieP
4958 days ago

Thanks Ofira

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Written by saraib820
4959 days ago

Thanks Jackie!

Much appreciated look into a sad affair!

Rivkah

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Written by JackieP
4958 days ago

Thanks Rivkah

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Written by yoni67
4959 days ago

Jackie,

Just cause I'm not participating doesn't mean I'm not reading.

Great post though that shit-storm was actually a Category-5 Shit-Storm HURRICANE!

I really appreciate your insight into the whole affair.

It seems that in-your-face controversy marketing is a big thing though whether or not it went too far here is still up for debate.

Duncan....Get some sleep bro!

Regards,

Yoni

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Written by JackieP
4958 days ago

Yoni...in stealth mode...luv it!

Just telling it like I see it.

Thanks for your comments

J

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Written by businessavante
4959 days ago

Thanks for your thoughts, Jackie. As a moderator, I personally lost several hours of sleep several days in a row - for well over a week - due to the utter stupidity of the "author". For me (alone), the best thing is for it just to "go away" - so I can again sleep. The whole mess sickens me.

Duncan

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Written by JackieP
4959 days ago

I can imagine. I know the dust has settled a little on this one now, and I didn't want to re-open the wounds, am just finding this kind of tactic more prevalent around the traps.

I agree it was a total mess and whats worse, completely unnecessary

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