Cutting the Crap: Real Advice for Creating Epic Content

Posted by ShannonW under Marketing
From https://www.linkedin.com 3770 days ago
Made Hot by: logistico on July 29, 2014 3:01 am

Not sure how to come up with compelling blog topics or headlines? Learn some great tips and tricks for writing standout blog posts that get noticed.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by HeatherStone
3763 days ago

Hi Shannon,

This is great but...when you challenge popular perceptions you'd really better follow through! I think we've all had the experience of reading that post with the outrageous title -- 10 Reasons Why You Don't Need Social Media for Your Business, 10 Reasons Internet Marketing is Overrated etc. -- only to find in a few short lines this was only a trick the copywriter used to draw us in. Because the reasons are things like: you don't want any new business, you don't want to grow your brand, you don't want any traffic on your website -- please! Challenging popular conceptions are fine...so long as you're honestly planning to challenge them. Otherwise you'll find your reader won't remain with you for long and all your efforts to create epic content will have been in vain.

- 0 +