Day 1 – Understanding What your Reader Wants to Read

Day 1 – Understanding What your Reader Wants to Read   - http://www.denisefay.com Avatar Posted by denisefay under Marketing
From http://www.denisefay.com 4083 days ago
Made Hot by: HeatherStone on October 4, 2010 12:34 pm
The first task in the '31 days to write better copy' is to understand what your reader wants to read.

Before you put pen to paper, fingers to keypad, you need to take a detailed look at who your reader is and what they like to read.





Comments


Written by denisefay
4082 days ago

Hi Shawn, I agree that a little personal information is good. It shows a human face as you say. It gives a little bit more credibility to your information. Ultimately people buy from people but they have to be sure of the benefits of your product or service, not just the features.

Thanks for taking the time to comment. Look forward to hearing more from you.

D.



Written by ShawnHessinger
4083 days ago

I think point number one is the most important...and probably the one most people forget. Telling visitors to your site about you probably won't interest them except for a little personal info. to put a human face on your company. The basic idea is to focus on what you can for them.



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