Google has been busy! They recently made a change that may affect you. Because Google is focused on providing quality search results, they changed their algorithm to make it more difficult for content outlets to post low quality search engine optimized (SEO) content, which used to come up first in search results. That’s no longer the case. Many retail sites have seen a drop in rankings. Your online store may also be affected and your rankings may drop, which could mean decreased sales. One way to prevent this from happening is to consider Pay Per Click (PPC) campaigns and Search Engine Optimization services. Have you noticed a decrease in traffic or rankings?