BizSugar.com › Marketing › Decoding Your Startup\'s Marketing Budget: Strategies for Effective Spending

In a year marked by budget constraints due to inflation and rising costs, B2B and B2C marketing remains steady.



Roughly two-thirds of B2B marketers expect to increase their budgets in the coming year, a testament to their resilience and strategic prowess. This optimism is reinforced by the fact that 60% of CFOs are confident in their marketing teams' ability to drive revenue. The harmony between marketing and finance signals a growing sophistication in business strategy.