BizSugar.com › Marketing › Design Is a Value Not a Function

In recent years there has been a lot of interest in using design thinking as a strategy to help companies become more innovative and create user-centric products. A 2014 study by the Design Management Institute really drove this home with the release of their ‘DMI Design Value Index’ which found: Design-Driven Companies Outperform S&P by 228% Over Ten Years.