BizSugar.com › Marketing › Digital Marketing In A Face To Face World: Exhibitions & Trade Shows

Digital marketing has grown into its own industry, but for most businesses, it remains only one side of a very important coin.



This is especially true for offline events that are then promoted through online and digital marketing. Of course, the usual offline campaigns push through, but to achieve the goals of increasing event attendance, set up more meetings, and close more deals, integrating offline events into online marketing campaigns is a must.