Seth Godin still recalls the day his Google T-shirt got a gushing reaction from a passer-bye. That was back in the days when the search engine was new. It was at a time when customers had a crush on Google just as they have a crush on Twitter today. Crushes are helpful because they help you outdistance the competition. And they are created by two things: mystery and generosity. How do you create a brand your customers can fall in love with...at least for a little while?
Do Customers Have a Crush on Your Brand?Posted by smallbizwoman under Marketing
From http://sethgodin.typepad.com 3506 days ago
Made Hot by: Copysugar on August 30, 2013 5:39 pm
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