When you’re a small business, you are most likely competing against other small businesses, not the Fortune 500 or the mega-franchises of the world. When you look around at your competitors, and you should as you develop your branding, it’s most important to focus on your realistic competitors, but you should also consider aspirational competitors.





Comments


Written by lyceum
655 days ago

I have to study my real competitors and imagine my aspirational competitors.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!