Do Your New Customers Have Selective Hearing? | M4B Marketing | Small business news; tips; networking

Do Your New Customers Have Selective Hearing? | M4B Marketing - http://www.m4bmarketing.com

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 3790 days ago
Made Hot by: techmedia on December 4, 2013 10:06 am

Many do unfortunately. It starts at the beginning of the relationship. You may not realise they have selective hearing until they want to repurchase your product or services. When it happens, your business has added complexity. Here is how it can happen and how to avoid it.

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Comments

Written by bloggerpalooza
3789 days ago

People are always choosy. When they see or hear something bad, they wouldn't listen to it or make a solution for it. They just let is pass by and will not care.

Thank you for sharing this to us. It will really help us in the future.

Just keep on posting.

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Written by m4bmarketing
3788 days ago

Thanks for your comment.

Susan

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Written by HeatherStone
3791 days ago

Hi Susan,

Selective hearing! I like how you put this, but it is very true. I think you're right that this is partially because of special offers that make our businesses more complex. (Think car dealership and why so many people seem to hate the experience of buying a new car.) But in truth, sometimes I think it's the fault of some business owners too. Terms and conditions are added to make the offer look better than it is (as opposed to spending time trying to figure out how to simply give the best product or service to our customers that we can at the best price possible.) I'm not saying that we intentionally try to deceive our customers. Instead, I'm saying we are aware that only great offers stand out in a world with lots of options. But we need to spend more time making sure our offers really are the better option, as opposed to just appearing to be. So, question for the BizSugar community. What's the best way to create a value customers won't be able to resist without adding tons of special conditions that make our businesses more complicated?

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Written by m4bmarketing
3791 days ago

Good points Heather and you have added an other aspect to the article. Your example also illustrates barriers or friction that we can offer which are not in the best interests of businesses or customers.

Susan

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