BizSugar.com › Marketing › Does Small Business Saturday Boost Small Businesses? Yes!

November 26th is the 7th annual celebration of Small Business Saturday.

Small Business Saturday was started in 2010 by American Express OPEN to raise awareness of the role that small businesses play in our communities and help these businesses capitalize on holiday spending (the day always falls on the Saturday after Black Friday). The campaign is working. Year over year, more and more small businesses and consumers have rallied to support Small Business Saturday.