Don’t Put Your Head in The Sand When Marketing Your Brand

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4764 days ago
Made Hot by: Small Business Manifesto on April 5, 2011 7:09 pm

As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. A couple of tips to help.

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Comments

Written by JackieP
4762 days ago

Susan

As I said on your blog, Outsourcing definately has its place, but not until you "get it" yourself. Otherwise your potentially setting yourself up for some pain down the track.

Jackie

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Written by m4bmarketing
4762 days ago

Hi Jackie,

Thanks for commenting here and on the blog. "Get it" sums it up nicely as we can forget you still need to oversee any outsourcing to make sure results are achieved.

Susan

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Written by keepupweb
4763 days ago

Excellent advice Susan. It behooves all business owners to do preliminary research and educate themselves as much as possible prior to outsourcing any work.

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Written by m4bmarketing
4763 days ago

Hi Sherryl,

Although it may seem a pain to do it at first, it can save you money.

Thanks for your comment.

Susan

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Written by moneyonlinesorg
4764 days ago

Hello Susan,

Copy and paste from comment left on your blog follows:

I'd have to say that you're spot on with most of your points. This to me, is prime example of why I've always tried to tell people that entrepreneurship and business is about life long learning. Anyone without a zest for knowledge will find themselves in situations like you mentioned about the carpenter, being held prisoner by others that know more than they do.

Like you said, the worst part comes when suddenly the relationship ends between business and client, and especially more troubling should it be business that walks away leaving the client scrambling to provide another solution. At times, this could spur poor choices, and the less a business owner knows about a process, the higher the chance for poor choices. That's a good way to kill business.

I wondered in from BizSugar, and this is yet another vote up for the day. Good post, valid points, and hopefully people reading get the idea that the best route is a minimal understanding of a system before hiring someone else to do the work.

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Written by m4bmarketing
4763 days ago

Jim,

Thanks for commenting here and on my blog. Your advice is right, however sometimes I think small businesses for a number of reasons don't take the time to learn even the basics or even where to start.That said nothing would be worse if you part company as you mentioned.

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Written by yoni67
4764 days ago

Susan,

It's one of the reasons that when outsouring you really need to know the capabilities of the outsourcee (not sure that's actually a word?). If they are incapable of managing your affairs, they can drag you down and waste a heck of a lot of time and money.

Yoni

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Written by m4bmarketing
4763 days ago

Yoni,

Sometimes it is hard to know their capabilities that is why taking the time to a couple of other customers can help as who has the time or money to waste.

Susan

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Written by saraib820
4764 days ago

Susan,

Great advice on being an active participant. With a lot of things in business you need to familiarize yourself so that you can oversee and not be taken for a ride. As the manager of an outsourcing company though, I find it can't always be done. We have writers who work in some rare languages that we don't understand. We have to put blind trust that they know what they are doing. It's only when we get feedback from the clients that we know whether they have done the job well, or not.

Rivkah

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Written by m4bmarketing
4763 days ago

Hi Rivkah,

You bring up a good point and example as sometimes it is not always possible to know at first. Getting feedback is a very good idea.

Susan

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