BizSugar.com › Marketing › Don’t talk to me about creativity, I’ve got a business to run | Work / life balance

When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as expendable?