BizSugar.com › Marketing › Don't Let Your Copywriting Get Too Clever [Readable = Understandable]

Copywriting 101 says: Pitch your marketing message at the right level, matching the education and vocabulary of your audience.

Now unless your target market has specific language needs (like being under 5, or super clever university boffins) your marketing copywriting should be aimed at a high school education level – Year 9 or 10.

How can you tell? This post will show you how!