BizSugar.com › Marketing › Drive more leads with a cohesive flow

One of the simplest and most common tactics to drive leads consists of an email marketing campaign to a list of potential prospects and a dedicated landing page to expand on your email.

So before you start emailing a prospect list and directing them to any old landing page and sign up form, take a conversion-focused approach and invest in creating a cohesive flow from your email design to your landing page.