Eight Things That Are Better Than Free

Eight Things That Are Better Than Free - http://www.kk.org Avatar Posted by gimmesome under Marketing
From http://www.kk.org 4857 days ago
Made Hot by: sanssecret on July 9, 2008 1:38 pm
The internet is a copy machine. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. From my study of the network economy I see roughly eight categories of intangible value that we buy when we pay for something that could be free.

In a real sense, these are eight things that are better than free. Eight uncopyable values. I call them "generatives." A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold.





Comments


Written by luckycharmer
4857 days ago

A great article on how to make money when everything is free.



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