BizSugar.com › Marketing › Essential Marketing Tip: Features Vs Benefits

Almost every entrepreneur who has been in the market for some time will be faced with the features vs. benefits dilemma tossed at them by well-intentioned marketing gurus. The interesting thing is, as critical as the concept maybe, we have found that only a minority understands the difference. And that’s one of the main reasons most small-business marketing efforts don’t work!

To take a step back, most start-ups base their business on either what they are good at or what they think their customer will want. In some cases, they might hit the jackpot and offer what the customer really wants! But just being able to offer what the customer wants doesn’t mean that the customers will understand why the product can fit their needs.