BizSugar.com › Marketing › Event Sponsorship - what you need to know

I was chatting recently, with a bunch of my friends, about the array of large sports events on offer this year. There are the Rio Olympics, Euro 2016, the Tour De France, the Cricket Series and the Ryder Cup, to mention but a few.

My discussion prompted me to write this post about sponsorship. I will outline 3 important pre-sponsorship agreement areas to attend to and then list 9 reasons why event sponsorship is effective.