Exploit Differences for Business Success

Posted by JackieP under Marketing
From http://jackiepurnell.com 4837 days ago
Made Hot by: maplesummit on August 10, 2011 2:44 pm

Business success, how do you define it? Profit, Sales, Longevity?

Each of us will have different measures, but one thing’s for sure. The longer you’ve been around the more you should have learned.

Here's a quick peek inside a business to see how they have exploited the differences within their market

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Comments

Written by Authopublisher
4834 days ago

It's very important to convince your costumer that you are honest about your slogans! The fact that they brought the food preparation in front to show that the food is fresh was a very good strategy to convince the costumer that they are honest about what they claim!!

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Written by JackieP
4833 days ago

Thanks Ivin

You can't be in business for 46 years without having your finger on the pulse. They pay attention to their customers and deliver.

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Written by yoni67
4836 days ago

Nice job Jackie. I had no idea they had outpaced McDonalds.

Sounds like a good business model they have though I must admit I never ate there. I was ALWAYS a meatloaf and mashed potato guy at the local diner when I lived in the States...the kind of diner that had a personal little jukebox at each table and a waitress named Dot, Peggy or Flo.

Yoni

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Written by JackieP
4833 days ago

Rivkah

Every time I see a diner scene it sort of makes me think I've visited my favorite aunty. Theres a homeliness about them, thats so appealing.

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Written by saraib820
4836 days ago

Jackie,

From someone who grew up in the States, it is a wonderful and maybe unique part of Americana. And yes, many movies, tv shows and books have immortalized them.

Rivkah

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Written by JackieP
4836 days ago

Haven't made it to the US, but thanks to shows like Happy Days, Seinfeld and the likes the diner culture is synonomous with the States.

I look forward to getting there one day and trying a little of Flo's hospitality :)

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Written by JackieP
4837 days ago

Thanks Susan...duly noted. Violins - check!

It was a smart move baking onsite...customer perception of "eat fresh" is substantiated by fresh baked bread on the premisis. Clever.

When I started researching, I had no idea that subway had been around for so long. I wonder if the concepts they developed were thought of as innovative back in the day...(sound like an old timer there) or if todays society considers them innovative..when really they go back to the old fashioned basics.

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Written by m4bmarketing
4837 days ago

Okay will share of course and expect the angels to deliver in quick time, although can you change it to violin music?

Subway is a good example Jackie and I totally agree about bringing it back to basics and do one thing very well. What is also interesting is the concept where they bake onsite. So often you see businesses go off track by losing focus and expanding outside their core competency without thinking it through first.

Susan

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