BizSugar.com › Marketing › Fake Reviews Are A Serious Marketing Problem

As an industry, we’re at a major crossroads.

Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is a problem.

Consumers have a basic right to trust the reviews they read online; reviews, after all, are the key to making an informed purchase decision in today’s digital-first world.