10 great resources if you are trying to market and sell professional services. The author has read them all, and more.
Favorite Titles for Marketing and Selling Professional Services
Posted by CFOWISE under MarketingFrom http://www.cfowise.com 5027 days ago
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Comments
5027 days ago
That morning, I knew something was getting out of hand.
5027 days ago
5027 days ago
Susan
5027 days ago
That being said, the most influential book on me was Conceptual Selling because it opened my mind to this concept of taking a consultative approach to the sales process. It is the oldest of all the books, but still relevant in what it teaches.
All the rest of the books have fantastic content, as well. It is up to the reader to take what applies to them and their business/industry and develop the best program for themselves.
Thanks for asking!