Five Ways to Improve Outer Envelope Language

Five Ways to Improve Outer Envelope Language - http://www.targetmarketingmag.com Avatar Posted by alphalife under Marketing
From http://www.targetmarketingmag.com 4297 days ago
Made Hot by: on October 17, 2007 10:09 pm
Format, the cover letter, the reply form, the premiums and/or freemiums — all key components of a direct mail package. But the most key component of all, most likely? The outer envelope. Here are six ways to make the language on that outer even more effective at achieving its end goal: getting the prospect to open the package. “Mailers may say differently, but they tend to focus on what goes inside [the envelope]. But if you don't get them past the outer envelope, it doesn't matter how great your cover letter is,” asserts Pat Friesen, copywriter and owner of Pat Friesen & Co. in Kansas City, Kan.





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