Flaunting Flaws: Imperfections Increase Your Business Appeal

Posted by KEXINO under Marketing
From https://kexino.com 2010 days ago
Made Hot by: MarketWiz on October 26, 2018 4:25 am

Customers already assume brands are fallible. Admitting weakness is a tangible demonstration of honesty and, therefore, makes your other claims more believable.

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Comments

Written by lyceum
2004 days ago

Gee: Thanks for your thoughtful comment and input!

All the Best,

Martin

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Written by lyceum
2005 days ago

Gee: Philosophical speaking, I am striving for perfection. It is an ideal for me. But I am transparent and open with my mistakes and how I am falling forward through my business journey. Recently I got a (re)view on my first book, that hurt my feelings at first, but then I thought I will use this private feedback as trigger for a new podcast, explaining my take on the self-publishing process, book writing, and how to create a forum for my topic of interest (passion). I will link to your blog post when I launch the pilot episode of my new podcast.

Best Premises,

Martin

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Written by KEXINO
2005 days ago

Good for you, Martin! Striving for perfection is an admirable quality, but not if it's so acute that it prevents output. I know - because that used to be me :)

Failure is human and a component part of building experience.

We all fail at something at some point. The difference between a good business and a poor one is how they choose to manage and address the failure.

Thanks for the comment!

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