Focus: Is Yours Helping or Hindering You? [Audio Biz Tip]

Posted by AnnemarieCross under Marketing
From http://annemariecross.com 3695 days ago

Focus: Is what you are focusing on, helping or hindering your business's growth? Today's audio tip shares how to keep your focus on the RIGHT things to help drive your business forward.

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Comments

Written by HeatherStone
3694 days ago

Annmarie,

I think everyone can relate to being distracted from being productive by such things as social media and email. Getting control of those distractions, of course, can be another matter. However, I think the real challenge can be figuring out which marketing campaigns, sales processes or even business models may not be working. Do you have a best suggestion for determining when a new product or service has become a hindrance?

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Written by AnnemarieCross
3693 days ago

Great question; I generally set myself a 90-day goal, which involves marketing of a program (or product), and then to get the best results, focus my attention on what I need to do for those 90-days. Anything that doesn't fit into that plan, I either put in a journal for future review, or I recognise is a distraction. With regards to a specific produce/service and whether it is one that you should keep promoting - I generally look at the amount of time I am investing in promoting it vs the amount of sales it generates AND whether it leads to other programs. ie is it part of my profit funnel/pyramid. If the result shows me that I am investing WAY too much time with not a lot of returns and despite tweaking my approach, I'm still getting the same results, then I would consider whether this would be a product/program I would continue to offer. Those are definitely a number of things I would take into consideration. Hope that helps.

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