Following The Herd Leads To The Slaughterhouse

Posted by KEXINO under Marketing
From http://kexino.com 4083 days ago

I'm fed up with so-called “thought leaders” who go from conference to conference spouting so-called "wisdom" but being dead-wrong, yet everyone is so terrified of being thought odd or old-fashioned that they refuse to speak up.

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Comments

Written by tcamba
4083 days ago

Big fan of Simon Sinek! Companies are truly overwhelmed with all the tech and tools out there. So many social media startups popping here and there and we can't seem to know which one to use. We try to use every social media tool out there without even thinking, is this a fit for our company? What results do we want from using this tool?

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Written by HeatherStone
4084 days ago

Hi Gee,

Thanks for sharing this one with the BizSugar community. I think a lot of small business owners, in particular, are overwhelmed with all the advice about what they should be doing...or shouldn't be doing. It's a difficult situation because, on one hand, you don't want to ignore a new idea that might really help you grow or transform your business, but, on the other hand, not every idea will work for every business. And, of course, some tried and true old school ideas may work more effectively, maybe even because no one's doing them any more. Got any suggestions about how to sort out the new, or old, ideas that will work best for an entrepreneur's specific business? It would be great if you could share any insights in the comment section of the BizSugar community for the benefit of all our members.

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Written by HeatherStone
4083 days ago

Thank you for the detailed answer, Gee!

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Written by KEXINO
4083 days ago

Hi Heather,

From my point of view, the way to begin is to take a step back and spend some time thinking about what Simon Sinek would call the "Why" of what your company does what it does (see http://blog.ted.com/2010/05/04/how_great_leade/).

This is something that our company makes a point of doing with pretty much every new client. Once you have clearly identified your "Why" the methodologies, practices and channels that are used to communicate, engage, market, sell and service your customers almost become self-evident. As a side-effect, having everyone in the organization crystal clear as to "Why" the company does what it does acts as an internal compass and guide as and when new opportunities, technologies, etc present themselves over time.

In reality, the way that most successful companies engage and interact with their prospects and customers hasn't changed much (I wrote about this in a blog post called "Business Comes Full Circle" a while ago - see http://kexino.com/communications/people-to-people-business-comes-full-circle), even if the technologies and - as a result - the reach has extended considerably.

Thanks for taking the time to leave a comment.

Gee

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