BizSugar.com › Marketing › Four game-changing approaches to mobile marketing

Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.

According to Kenshoo’s latest quarterly report on mobile app advertising, over the past year, app developers have increased their spending on Facebook ads alone by 293 percent.

A game-changing approach to mobile marketing is all about covering four key areas, explained in this post.