The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising.
Here are four reasons why it worked.
Four reasons Ghostbusters experiential marketing has been so successful
Posted by
ferdiepre13 under Marketing
From https://econsultancy.com 2828 days ago
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