BizSugar.com › Marketing › Gary Vaynerchuk’s Weekly Wrap-Up (2/9/15)

In this installment of Gary Vaynerchuk’s weekly wrap-up, we begin with the article “There is No Substitute for a Shitty Product” in which Gary starts by mentioning Sriracha hot sauce. He says it’s likely we’ve all heard of it without actually seeing an ad or commercial. Gary says the reason why a company can create an enormously viral product without any marketing is because the said company has an amazing product. According to Gary, social media is the plumbing to the word of mouth in today’s society as it’s possible to spread your name via social media if you make a great product and get people to try it.