BizSugar.com › Marketing › Generate Leads Meaning: Qualify, Nurture and Cultivate

Are all leads the same? If you think they are, then you might want to think a little bit more about your lead generation and management process.

Take your leads: How do you qualify them? Or, maybe the better question is—do you even qualify them at all? Are they open and qualified, nurtured or dismissed, or have they been returned to marketing?

That last question points to a key element of any good lead management system: It shouldn’t just be under the purvey of the sales department. The entire company needs to understand lead management, and the entire company needs to buy into collective responsibilities and processes. One of the key ways to streamline that process is by using software. It helps to eliminate repetition and make data instantly accessible by everyone, no matter where they are. How else can this help? The following recent graphics provided by Sales Force, explains it beautifully.