Get New Customers By Doing The Opposite | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4391 days ago
Made Hot by: WorkSpace on November 16, 2012 4:51 am

To get new customers in a competitive market you need a different marketing strategy to be effective. Sometimes doing the opposite to competitors can make the difference you need to get more customers.

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Comments

Written by bigmoneyweb
4391 days ago

One of the most compelling ways to acquire new customers is by creating an irresistible offer. This is the exact OPPOSITE of what most businesses do. Most provide an average, okay, offer and spend enormous amounts to time, money, and energy promoting it with only modest results to show for it. Thanks for sharing.

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Written by m4bmarketing
4390 days ago

That is true and you are right about the extra time and money spent. Also unfortunately many go for the discount as the focus of an offer as well.

Susan

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Written by HeatherStone
4391 days ago

Hi Susan,

If you are at all familiar with the 90's sitcom Seinfeld, you may recall the story arc in which the character of George Costanza began acting the opposite of the way he had acted all his life. He had always been afraid to approach attractive women for fear of being rejected and had always said what he believed others wanted to hear rather than what he truly thought. As soon as he began to act opposite to the way he had acted all his life, his endless string of failures became an endless string of successes.

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Written by m4bmarketing
4390 days ago

I do remember that storyline Heather. It reminds me that sometimes it can be our attitudes and thinking holding us back.

Susan

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